(Thanks to Rocío Moreno for sharing!)
From Shell's webpage: Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That's why we're launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.
Now, have a look at the most voted slogans, before they remove the whole contest: http://arcticready.com/social/gallery